GOLF.AI • Nov 13, 2025

The Caitlin Clark Effect: A 1,200% Spike

The 'Caitlin Clark effect' has moved beyond buzz and into the realm of hard data, validating a powerful business case for cross-sport promotion in women's sports. The basketball superstar's recent participation in the LPGA's Annika Pro-Am drove a staggering 1,200% increase in attendance compared to the previous year, a statistic reported by Scott Agness of Field House Files that quantifies her immense drawing power.

This unprecedented surge in interest was not lost on broadcasters. In a rare move for a mid-week pro-am, the Golf Channel chose to broadcast Clark's round live, treating her group with the same attention typically reserved for a final-round pairing. This decision signaled a major shift in the perceived value of celebrity participation, recognizing that Clark's audience is transferable and can create new fans for an entirely different sport.

The excitement was palpable on the ground. Tournament host Annika Sorenstam noted the dedication of the new fans, stating, "We had a lot of people come out; they were standing on the first tee at 7 a.m., waiting for her to see that first shot." The respect for Clark's star power was also evident among her professional peers. World No. 2 Nelly Korda, who played alongside Clark, captured the sentiment perfectly, saying, "It's nice to be alongside greats." This acknowledgment from a top golfer shows that a rising tide, even from another sport, can lift all boats.

Despite her celebrity status, Clark remained relatable and self-deprecating about her own golf skills. "I swing so fast and so hard. That's my problem," she admitted, a frustration familiar to many amateur golfers. This humility only broadens her appeal. The success of her appearance provides a concrete blueprint for how women's sports leagues can collaborate to generate explosive growth, proving that leveraging superstars is a potent and measurable business strategy, not just a shallow PR move.