GOLF.AI • Sep 11, 2026

Meet 'Duff Foreman': Golf's AI Caster

In a move that feels ripped from a sci-fi B-movie, the New Mexico Open is making history by introducing 'Duff Foreman,' the first-ever AI-generated live golf commentator. This unscripted virtual personality is designed to engage in real-time conversations with human hosts Notah Begay III and Ryan Burr, offering insights on everything from swing analysis to course conditions.

The initiative, meant to be an innovative leap into the future of sports media, has been met with a tidal wave of public mockery. Fans and media outlets have almost universally panned the concept, labeling it "dystopian," "pointless," and "creepy." Foreman even has its own surreal digital footprint, including an X account and a YouTube channel called "X-Treme Golf," which only adds to the uncanny valley feel of the experiment.

For its part, the AI has a built-in defense for its existence. In promotional materials, Foreman boasts, "I see every shot on the entire course simultaneously. Wind, club path, ball flight, all at once." Addressing the fear of replacing human talent, the AI offers a slightly defensive analogy: "I'm not replacing the broadcaster. I'm the graphite shaft. New tool, same swing."

Whether a new tool or an unwelcome guest, Duff Foreman has become a perfect mid-week talker. The experiment sits at the bizarre intersection of sports, technology, and entertainment, forcing a conversation about whether innovation for innovation's sake has a place in the broadcast booth, especially when the audience never asked for it.